GO NIGHT MODE

We’re here for you when that little voice in your head tries to tell you it’s time for bed, but you know you’ll only dream of a hot, juicy Wendy’s® hamburger. When the late night cravings strike, Wendy’s has got your back and is now open until midnight or later.

what does late night at wendy’s look like?

For this campaign I really wanted to give Wendy’s late night an entirely new look and energy while still staying true to who we are. With a new and distinct color palette I wanted to emulate the feeling of late night cravings—a little chaotic and a whole lot moody.

Creative Directors: Ben Conaghan and Brian Bockleman

Art Director: Kelsey Johnson

Copywriter: Hannah Cruise