How wendy’s and bravo became the perfect pair
Wendy’s is chronically online, and so are Bravo fans. So it was only natural that we would establish a long-term partnership with the second most fabulous and passionate fanbase out there (Wendy’s fans being first, obviously). It started with BravoCon 2022 and has only grown stronger since.
on the strip of las vegas
To make our presence known and loud we partnered with TikTok to create these gorgeous billboards that were scattered all around the Las Vegas strip during BravoCon 2023. We wanted to make sure they were eye-catching, glamorous, and very ~Wendy’s~ while promoting the return of the beloved peppermint frosty.
Billboard in the wild. November 2023.
frosty time at Bravocon
While showing up in an authentic way we still had to sell a frosty, and what better way to do that than with our girl Lisa Barlow? With The Real Housewives of Salt Lake City legend each day we showed up in a big way by hosting frosty time for everyone in the convention to join.
We made these custom cups in reference to Real Housewives of Miami icon Marysol Patton and her “cocky cups” (cups for cocktails).
Frosty trays for the Frosty Squad to serve our delicious treats.
ooh design
Our main goal here was to not just show up as a brand but as a genuine Bravo fangirl. That’s why we modified iconic lines from Bravo shows to show we’re tuned in to this partnership.
the social play
Between @wendys and our BravoCon influencer, @lucyontheground, we had a total of 636K impressions for the weekend.
social preseence AT BRAVOCON
Not only did we want people attending BravoCon to know we were there, but we also wanted the people at home to enjoy our event coverage as well. That’s why we did boots on the ground interviews with the convention attendees and various paid campaigns to get the word out that nothing goes together better than an ice cold frosty and hot gossip.
Art Director: Conor Clarke and Kelsey Johnson
Copywriter: Hannah Cruise